Home Home National News Hallmark is rolling out same-sex wedding cards

Hallmark is rolling out same-sex wedding cards

Written by CP Staff Report

Tuesday, 26 August 2008

The nation's largest greeting card company is rolling out same-sex wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. "Two hearts. One promise," one says. Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. A handful of other states have recognized same-sex civil unions. The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure. "It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell said. They started offering "coming out cards" last year.  Its new same-sex wedding cards will be released this summer with four designs. Not all stores will carry the the cards, however. Stores may choose whether or not to carry the new product. The introduction of the gay marriage cards makes Hallmark is the first major greeting card company in the country to make such an offering. And for the moment, they've got a lock on gay marriages: Hallmark's largest competitor, American Greetings Corp., says it has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships. Add as favourites (32) | Quote this article on your site Be first to comment this article Only registered users can write comments. Please login or register. AkoComment © Copyright 2004 by Arthur Konze - www.mamboportal.com All right reserved

 

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